Content Marketing

Your content is great.
Receives thousands of views.
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UTM Parameter Builder for Content Marketing

Key benefits of using UTM Parameters in content marketing

Traffic Insights


Know exactly from which source brought the visitors got to your blog.

Influencer Insights


Know exactly how much traffic came from whom to your blog!

Campaign Insights


Know exactly how many conversions were brought by your blog!


How should I track my article, if we paid our partner to promote a link to our blog on their website?

You can use the following template:

  • campaign source: use a name of your partner
  • campaign medium: use a keyword referral
  • campaign name: use name of your ongoing campaign
  • campaign content (optional) use this for example when your partner is linking multiple links. By doing so you will be able to differentiate what link brought the most traffic.

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