Frequently asked questions about UTM Campaign Tracking

What is UTM Tracking Code?

UTM codes are snippets of text added to the end of a URL to help you track where website traffic comes from if users click a link to this URL.Marketers can customize this text to match the webpage this URL is linked on, allowing them to attribute the success of that campaign to specific pieces of content.If you're promoting a campaign on social media, for example, you'll know how much traffic came from social media. Building a UTM code can tell you how much of that traffic came from Facebook, or even from a particular post on Facebook.

Should I use cpc or social as campaign medium when sharing on Facebook, Twitter, Instagram...?

Basically, as long as you or your agency understands it, you can put anything there.BUT, there is a big but. If you would like to do it as Google Analytics recommends to do it, you should put everything coming from social media (facebook, twitter, reddit, instagram, linkedin, vkontakte...) as social, because cpc is automatically assigned a Paid search when using Default Channel Groupping.

Why to use UTM Tracking Code?

You want to use UTM Tracking codes to measure success (or failure :) ) of your marketing campaigns.For example by implementing UTM parameters you might be able to track which ad placement worked the best for your campaign, which source brings the most ROI and so on.

Do I need a programmer to add the UTM tracking code to my links?

No programmer needed.Even though this looks a bit complicated because you work with "code", what really happens is that you paste your URL in a tool, for example UTM Tag Builder above, fill in campaign information and the tool automatically generates the final URL (taking care of converting all of the special characters into url-safe form for example).

Can I use UTM Tags in a creative way? :)

Sure you can! 禄 Watch a case study on YouTube generating thousand of leads for an analytics tool by harnessing the power of UTM tags and precisely targeting your audience.

How to create UTM codes in Google Analytics?

This is a tricky question 馃槈 .You are actually not creating anything directly in Google Analytics. How this whole process works is quite interesting, it is as follows:
  • You build your campaign URL with a URL builder tool (like the one above).
  • You share your link (for example by sending a newsletter, paying an ad...).
  • Now, your customers, users or visitors start clicking the link.
  • After your customers, users or visitors arrive at your web page, Google Analytics automatically looks at the URL and if it sees there UTM Parameters, it will automatically "grab" them, and send them to your Google Analytics reports.
Easy peasy lemon squeezy! ;)

What are all UTM parameters that exists?

They are 5 UTM Parameters to be used in your campaigns: utm_source, utm_medium, utm_campaign, utm_term, utm_content,

What is UTM Tag Builder?

UTM Tag Builder brings peace of mind to every marketer who is creating online campaigns.

What does UTM Tag Builder do?

UTM Tag Builder helps you to create campaign links by providing you with simple form, where you enter links for landings pages, enter information about your campaign and UTM Tag Builder automatically generated the links you will use within the advertising platforms.